Today, the shift to mobile browsing is happening extraordinary fast. The savvy solution is to create a strong first impression that works seamlessly across every screen size and offers your visitors a great experience on the device of their choice.
What is Responsive Web Design?
Responsive Web Design is a method of designing and developing a Website that instinctively senses and responds to your client’s screen size and orientation without the need for them to squint, zoom, pinch and scroll left and right on small screen devices, such as smartphones and tablets.
For a quick experiment, resize your browser and watch the ripple effect as elements scale, shift and snap into place.
Why Responsive Web Design matters to your business.
Clients are searching for your business on a myriad of devices, each with different screen types and sizes. The possibilities are boundless when your website is designed to work across every screen – smartphone, tablets, and desktops. The outcome is a positive impact on your business: Reach new clients, nurture current ones, and reap new business for your brand.
- Compatibility with any new device that comes on the market
Responsive websites instinctively sense and respond to your clients’ devices and operating systems. This guarantees your clients the best experience no matter which program their device runs on, whether Android OS or the Windows OS or several others. This enables website owners and content developers to build streamlined and effective content that comes alive on any device.
- Improve user experience
Client loyalty is the prize for providing a positive experience every time you do business. In the shifting terrain of digital access, you want to create a reliable client experience and build on the loyalty of good service and a positive experience.
- Save money by creating a single Website
Smart, effective design right up front reduces added expense and time over the long run. Responsive design removes the additional backdoor costs of creating duplicate websites to accommodate different devices. Any time you can effectively reduce waste and streamline the impact of your website, you can count on savings all around. Responsive design eliminates the cost of maintaining different version of your website, for example, a “desktop version” from a “mobile version.”
- Improve your search rankings through Google
If your site has Responsive Design, Google prioritizes your rankings so more eyes see your site. Responsive Design is highly optimized for mobile searches, which means it takes the guesswork out of your site being seen by as many people as possible.
- Leap ahead of your competition
More and more clients are searching on mobile devices. The website that comes alive and performs well for them is the one they will prefer and recommend. On the flip side, if your website stumbles on the job, clients will go elsewhere and share their poor experience with friends, neighbors and colleagues.
If you’re not providing a mobile-friendly experience for your customers, they’ll bounce off your website and go to your competitor whose website is easier to use. – Joshua Steimle Forbes